Cabela's Tractor Failure: Valuable Lessons
Cabela's Tractor Venture: A Case Study in Strategic Miscalculation This case study analyzes Cabela's foray into the agricultural tractor market, a venture initiated in 2013 through a partnership with TYM Tractor and concluded by 2016. The objective is to identify the factors contributing to its failure and to extract actionable insights for sustainable agricultural retailers, equipment manufacturers, investors, and policymakers. The analysis is constrained by the limited publicly available data surrounding the venture....